Management at the Madera Speedway announced LoanMart as a sponsor for the 2013 season. An agreement completed this week made LoanMart the premier marketing partner of the racetrack.
Fans will see the LoanMart logo in victory lane, on billboards at each end of the track, on the pace car, safety trucks, at the ticket booth, in the grandstands and all over the LoanMart Late Model Series races. People will also see the LoanMart logo right beside the Madera Speedway logo wherever it shows up in 2013.
Loan Mart will become the title sponsor for year number two of the popular Open Late Model Series at the Madera Speedway. It will be called the LoanMart Open Late Models Series and is growing from six races to an eightrace, once-a-month schedule. Bonus money will increase for this series thanks to LoanMart, Hoosier Racing Tires, and a soon to be announced adult beverage company.
“We are excited and pleased to have found a partner in LoanMart, a very professional growing company that wants to expand their brand in our region,” said Kenny Shepherd, CEO of Shorttrack Management Company. “We are a growing racetrack operation with a big megaphone in this territory, so this has potential to be a very strong, long-term relationship. In fact, we are so excited about this deal that every time you see or hear Madera Speedway, Loan- Mart is going to be right beside it” Kenny Shepherd...