Tens of thousands of people joined more than 1,900 business owners and vendors in the beginning of the 46th World Ag Expo in Tulare on Tuesday, with more than 15 Madera companies exhibiting their wares.
“This is one of the largest shows for agricultural equipment on the West Coast, if not the largest,” said Bret Mercer, manager for the Madera store of Quality Machinery Center, a family-owned retailer of tractors and other farm equipment. “It gets us tremendous exposure to the public that we’re out there and they can see what we sell.”
Amidst booths displaying everything from well-known brands like John Deere tractors to local dealerships and manufacturers — even a demonstration of how power-line workers can rescue employees caught atop a telephone pole — the expo began its three-day run on a note of business innovation.
“It’s kind of the Super Bowl in the western region for agriculture products,” said Daniel Rodrick, co-owner of California Tomato Machinery, an equipment manufacturer based in Madera that sells its tomato harvesters around the globe. “We really get our name out there in what we’re doing in our work.”...