Three downtown businesses have redeemed prizes for having the best-decorated shops over the holidays. Now, the owners of Yosemite Multiservicios, Joyeria Del Sol and Ortiz Western Wear plan to use their prize money to help homeless people who frequent the area.
All buildings in the Madera Downtown Business Improvement District were eligible to enter the Christmas storefront decorations contest sponsored by the Madera Downtown Association. Participants were required to decorate the front of the store with a Christmas theme to enter the contest where $1,000 was awarded in prizes. The displays were to be up from early November until Monday.
Yosemite Multiservicios placed first, earning owner Tony Camarena $500, Joyeria Del Sol’s owners Araceli and Francisco Garcia received $300 for taking second place and Ortiz Western Wear’s owners Hortensia Bueno and Hilda Ortiz were given $200 for third place.
“This is great,” said Camarena. “We’re trying to get everybody in downtown energized. We’re bringing in the customers. It looks nice. We don’t have graffitti or crime. We want to draw people to the downtown area and we know that what we need to do is get people to be proud of Madera and educate them about shopping locally,” he said...