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Gym memberships, smoking cessation product sales rise

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webmaster | 01/16/12

It seems many Maderans hope to have a healthier 2012 by joining gyms and quitting cigarette smoking, according to local businesses.

George Rueda, a fitness coach at Bally’s Total Fitness in Madera said at least 100 new members have joined the gym in the last two weeks.

“We don’t ask them, but a lot of people say it’s their New Year’s resolution,” he said. “They say it’s for different reasons — some say to look good, for weight loss, to build mass, to gain strength, or to stay healthy.”

To target the New Year’s resolution crowd, Bally’s offered a special on membership rates in January. “It’s $59 to start and then $14.99 a month, or the year special is $179 for the whole year,” Rueda said. Curves owner Sherryl Sylvester also ran a special at her women-only gym for those wanting to burn off extra holiday pounds...


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