During one of many trips into Fresno’s River Park area from Madera, Joe Oganesyan had an epiphany.
“Why not open a frozen yogurt place in Madera?” he thought.
So, a year and five months ago, Oganesyan, along with his brother, mother and father, opened Frozen Delight, located at 1606 Howard Road near Save Mart.
“The idea came from Madera not having a yogurt shop or something that that,” he said. “It was an overnight decision for us. We were driving to River Park and thought about opening one in Madera and it went from there.” ...