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The Madera Tribune

Farnesi’s Restaurant sign getting facelift

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webmaster | 06/04/13

A fine mist emanating from 100 feet in the air evaporated in the hot sun before it made to the parking lot below. A man silhouetted in a basket from the view below swept a powerful pressure washer nozzle back and forth across a red and white sign.

For 50 years, millions of tourists traveling along Highway 99 have been invited to stop, rest and get a good meal by the large, towering sign at Avenue 16. Now, the venerable marquee that reads “Farnesi’s Restaurant — Coffee Shop” is being refurbished.

According to Farnesi’s owner, Don Cederlof, the sign was constructed in 1963 and has never been changed. Next to the restaurant sign is a vertical one of the same color simply stating “Motel.”

“When the Sandman Motel ran the adjacent lodging they had a separate sign with their name,” said Cederlof...


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