The annual Madera County Farmers’ Market will open this evening with promises from organizers of putting on newer and more exciting activities in the weekly gatherings over the summer.
The Farmers’ Market, organized by First 5 Madera County and Madera County Public Health Department, aims to increase access to fresh fruits and vegetables, offer health and nutrition education and physical activity games for children to attract more residents.
“Through the Farmers’ Market we aim to ease access to fruits and vegetables in a fun and family-oriented activity to promote healthier children, families and communities,” said Chinayera BlackHardaman, the executive director for First 5. More growers and vendors have been invited to sell their produce at the Farmers’ Market, which will be held every Thursday until Aug. 16 from 4 to 7 p.m. at Courthouse Park.
Besides fruits and vegetables, vendors will sell spices, honey, eggs, baked goods and other products. Consumers are attracted to the outdoor market because they’re able to buy fruits and vegetables directly from local farmers, said Black-Hardaman. Cash, Electronic Benefit Transfer, Women, Infants and Children and senior vouchers will be accepted forms of payment. Organizers are also hoping to attract consumers by offering entertainment including music, games and giveaways...