Three-session planning courses aimed at helping farmers, ranchers and others interested in starting or expanding in agritourism or nature tourism businesses with insight and advice are set to begin next month.
The University of California Cooperative Extension is working with county bureaus, tourism professionals as well as local farmers and other partners to offer these hands-on “Agritourism Intensive” planning classes in Merced.
“Many local growers are considering adding farm stands, U-Pick operations, farm stays and other activities for visitors’ enjoyment and education in order to increase revenue and connect with their communities. Our workshops will give farmers and ranchers the contacts and tools to more successfully grow their agritourism enterprises,” said Maxwell Norton, a UC Cooperative Extension advisor in Merced and Mariposa counties.
Participants will learn about a variety of potential agritourism businesses, including wineries, farm stands, U-pick operations, event hosting, ranch vacations, pumpkin patches, corn mazes, festivals and outdoor recreation, he said...