Agricultural tourism brings in revenue, opportunity

Note: Most newspaper content reprinted here is incomplete and delayed. Want it all? Sooner? You can subscribe to our full print and online editions by calling (559) 674-4207 and get both editions for the price of one!

webmaster | 07/28/13
Author(s): 

Agriculture is obviously a huge part of Madera County life.

In 2011, the county produced over $1.5 billion worth of agricultural goods — an increase of more than $200 thousand, or 16 percent than the year before.

Behind the scenes of the vast grape fields, almond orchards, or cattle ranches, however, a budding agricultural tourism industry has brought increased revenues as well — and a changed view of the county as a whole — officials say.

“Anybody who has spent time in Madera County knows agriculture is a main economic engine here,” said Jarrod Lyman, public relations director for the Yosemite Sierra Visitors Bureau, the county’s tourism department. “As such we have a lot of ag tourism opportunities, and a lot of room for growth, which is really exciting.” ...

 

comments powered by Disqus