When it comes to influencing people online, I don’t have much clout.
I learned this from one of several free Internet services that estimate the effectiveness of one’s virtual voice via social media such as Facebook and Twitter. Those judged as popular receive perks like bargain prices, better customer service, free flights or vacations, and access to exclusive galas and VIP airport lounges.
In response, sponsors expect to receive powerful publicity. Supposedly a score of 50 or higher is enough to attract corporate generosity.
Despite the arrangement’s mild resemblance to prostitution and politics, the lure of freebies and my own curiosity led me to sign up. As I did so, I learned that the average U.S. resident had a “Klout” score of 20. Surely a small-time published writer could do better, right? ...