An interesting piece of correspondence showed up in my mailbox this week. A large envelope addressed to “TV Research Home,” came from the people at Nielsen. According to Wikipedia, Nielsen has been compiling data on television viewing habits, since the 1950s. This version of “Dear Occupant” asked whoever lives in my house to give their opinion on television programming.
The form has 15 questions, five about television viewing and 10 demographic questions. As an enticement to participate, the company enclosed two crisp, new $1 bills.
On a scale of one to five, they asked how I would rate the quality of television programming. A score of five denotes extremely satisfied and rolls back from there. I really wish they had put some negative numbers on the scale. A score of one, denoting not satisfied at all, doesn’t even begin to describe the horrific drivel being broadcast. Many of the reality shows on the air are just an exercise in bad behavior.
I have a fondness for programming that involves antiques and collectibles. Programs like “Antiques Roadshow” are interesting as people get expert opinions hoping to find treasure in their heirlooms. The British version is almost as good, although many of the items I have never seen, such as pepper pots or tea cozies. “Pawn Stars” is a fun show to watch as people bring in unusual items to sell or use as collateral for a loan...