Well, today is the day.
If you’ve seen the confusing TV commercials featuring screaming women and mailboxes overflowing with sale ads and coupons, you’re probably wondering what, exactly, is going to happen at J.C. Penney on “2.1.12.” “Enough. Is. Enough,” the commercials say.
Enough what? Sales and coupons, apparently.
According to news reports, J.C.P spent more than $1 billion last year just in coupon mailers and held 590 promotions to draw customers in — and it didn’t work...