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The Madera Tribune

Nice job on ‘Pomegranate Rock’

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webmaster | 10/22/12

If you haven’t seen the hilarious video “Pomegranate Rock,” take five minutes and watch it. Even if you are computer illiterate, as I am, all you have to do is get on a web browser then go to and click on our link to the video, or you go to and search for “Pomegranate Rock.” Then just sit back and get ready to laugh. If you don’t have access to the Internet, go see somebody who does have it and enjoy yourself.

The video is the brainchild of Jarrod Lyman of the Yosemite Sierra Visitors Bureau and of KC Pomering, who is chair of this year’s Pomegranate Festival, which begins this coming weekend with the Pomegranate Run, beginning at Home Grown Cellars, 13702 Road 20. The video’s featured performers are Mayor Brett Frazier, pomegranate winemaker Brian Davis (who with his brother owns Twin Poms Wine Company), Pomering, George the Giraffe (mascot for Children’s Hospital Central California) and a cast of dozens, including members of the Madera City Council, and many venues throughout the county. Lyman wrote the song, a knockoff of LMFAO’s “Party Rock Anthem,” allegedly in about 10 minutes. What a talent.

As of Sunday night, the video had about 1,900 hits, which isn’t quite viral, but still respectable when you consider it wasn’t posted until Friday. When word gets around, it should get many more hits, and prove to be a good promotion for the festival.

The inaugural Pomegranate festival, held last year, drew hundreds of people, many of them from out of town, and gave the pomegranate industry a chance to show off its products. The growing, selling and processing of pomegranates should prove to be a major part of Madera County agriculture before too long, and it will be because those involved in it aren’t afraid to step up and do their best to promote it.

Nice job, folks.


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