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The Madera Tribune

Needed: Better job of selling Madera

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webmaster | 05/31/13

Madera City Council Member Sally Bomprezzi says Madera is a great place, but doesn’t sell itself enough.

I don’t think we market Madera enough. I think the Madera County Economic Development Commission can do a better job of getting the story out there. Madera has a lot to offer. I think we’re just at the start of a boom, with the shopping centers we’re putting in, and we have another proposed shopping center.

We need jobs in this town. We need jobs that are going to keep people here. We need to somehow bring jobs in here that will raise that median income up. We need businesses like Super Target and Costco. And that may happen.

I believe that if and when the casino finally comes, I believe those developers that were looking at us from the Southern California area, and did work on that shopping center project on Avenue 17 east of 99, I think that will come, and that it will provide more jobs.

We have one of the finest wine trails here, and I’m real excited by the different wineries and what they have planned. ApCal has always got some blues or some kind of band playing on Friday nights, I understand that Cru is trying to do that same thing. We have a hidden secret here, I just think we need to market more than we have, through our economic development office, through our tourist bureau, through our chamber.

I understand they do have trade shows where people look at cities, and I think we need to participate more in those, but to do that, though, we have to be sure we have the infrastructure in place. We need to have adequate water, we need to be sure we have the sewage disposal capacity in the city of Madera.

Saturday: Bomprezzi talks more about what the city needs and how it can be marketed to spur development.


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