For a long time now, it has been clear to us at The Madera Tribune that our Monday edition has been losing too much money and will have to be discontinued. The only question has been: When do we pull the plug?
When I put on my publisher’s hat, as opposed to my editor’s eyeshade, and compare the costs and revenues of the Monday edition, the picture is pretty bleak. Two years ago, the losses on Mondays were merely vexing, but now they are serious, and I would be a bad businessman if I didn’t do what I hate to do and cut that one day from our publishing schedule.
Traditionally, we have not published on holiday Mondays, such as this last Labor Day. So, I guess this is as good a time as any to drop the Monday edition, since we have started a month with no Monday paper. Thus, beginning now, The Madera Tribune will publish Tuesday through Saturday instead of Monday through Saturday.
If you are a subscriber, we automatically will extend your subscription by as many days as you would have received Monday editions had we kept publishing them. For example, if you have six weeks left on your subscription, that subscription will be extended an extra six days, and so forth.
To make up for the loss of Mondays, we will try to expand our Tuesday editions to contain a weekend wrap-up of events we normally cover in the Monday editions. These wrap-ups, for example, will allow us to devote more space to local sports coverage.
Our company has operated The Madera Tribune for about 10 years, and during that time we have tried to stay faithful to the expectations of the community. During that time, the economy has taken a turn for the worse and still hasn’t come out of its hole. All businesses have to make decisions on how to save money in such times, and ours is no different.
We apologize for this necessity and thank you for your forbearance.