Serving the heart of California since 1892

The Madera Tribune

It’s time for the first Toastbucks

Most newspaper content here is incomplete. Want it all? Sooner? Subscribe to our full print and online editions by calling (559) 674-4207 and get both for the price of one!

webmaster | 11/23/13

As far as I know, toast is not the next big thing — at least not yet. Nevertheless, don’t be surprised if Toastbucks shops, just like Starbucks shops and other such franchises, start showing up around the country before many more years.

The reason I bring this up is that I have contracted a temporary (I hope) jaw disorder, and as a result, about all I can get into my mouth and swallow is toast bites. They can’t be big bites, mind you, such as a farmer might take when wolfing down a three-egg-and-toast breakfast before venturing into the fields for a day of hard labor. The farmer probably would have all those eggs and all that toast burned off before lunch.

Under the best of circumstances, I couldn’t eat such a breakfast, especially not every day. It would cause me to gain weight, because my work consists mainly of moving my fingers over a computer keyboard and trying to act like I am awake. Those activities only burn about 30 calories an hour. I probably would put on pounds if I had only a kumquat for breakfast every morning. But I couldn’t even eat that, because I can’t open wide enough right now to bite a kumquat. I can eat raisins one at a time, and that’s about it.

And also toast. I can get a little butter and jam on it, but put on much more and it’s too thick to get in my mouth. As a result, I’m gaining a real appreciation for toast.

Which has reminded me of an interview I read with a fellow in Oregon who made a lot of money by founding a small chain of coffee companies there. He was asked what he saw as the next big thing in the food business. His reply was: “Toast. I believe there is quite a future in toast.”

The fellow obviously had me and my present needs in mind.

However, I have yet to see the first Toastbucks. Perhaps its time has not come. But I wish it would hurry.


comments powered by Disqus